Dating App Designed for Real Connection
Product Strategy
UX Design
Design System
Duration
8 Months
Role
UX/UI Designer
Team
Founder, 2 Engineers
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Outcome
Challenge
Modern dating apps often create burnout instead of connection.
Women feel overwhelmed by inconsistency, unsolicited messages and emotional labor.
Men experience rejection loops, unclear next steps and low quality matches.
Both sides feel exhausted by endless swiping with very little meaningful progress.
Goal
Design a dating experience that feels intentional, safe and human.
Shift from algorithm driven quantity toward curated, respectful and emotionally intelligent conversations.
Build an ecosystem that encourages quality over volume and supports healthy relational energy.
Problem Research
Understanding User Frustrations
Through interviews, Reddit analysis and observation of competitive apps, core issues were identified:
Women’s pain points
Too many low effort messages
Emotional labor without reciprocity
No clarity about intentions
Difficulty finding consistency and safety
Men’s pain points
Lack of real opportunities to start conversations
High emotional taxation from rejection
Minimal guidance on next steps
Difficulty identifying real interest
Market Gap
Competing apps optimized for swipes, not genuine connection.
There was no product in the market built for people who want fewer interactions but deeper ones.
Design Process
Research
We interviewed users from both genders to understand emotional patterns, energy cycles and modern dating fatigue.
Key insights focused on safety, clarity, communication quality and emotional effort.
User Flow and Structure
A complete flow was mapped to craft an experience that reduces pressure and increases comfort:
Profile depth instead of rapid swiping
Waiting room to prepare users before match activation
Active chat system with guided prompts
Space for slow paced conversation
This helped define logic, hierarchy and emotional pacing.
Wireframes
Wireframes ensured the product felt mature and intentional.
Visual Identity and Mood
The UI was designed to feel warm, safe and intimate:Soft gradients inspired by sunset tones
Noir theme that reduces pressure and keeps attention on people, not UI
Strong typographic hierarchy
Feminine and masculine balance
Design System
A unified system was built for scalability:Color tokens based on emotional states
Component library for forms, cards and chat prompts
Interaction patterns designed for gentle pacing
Micro animations to reduce anxiety and encourage flow
Process
We followed a user-centered design approach with multiple iterations and testing phases to ensure the final solution met both business goals and user needs. In short: Research > Userflow > Wireframe > Design System > UI
Final Design
Onboarding
A guided onboarding helps users set clear intentions, preferences and emotional boundaries.
Home
Profile based discovery with depth, not infinite swipes.
Only people aligned with the user's preferences are shown.
Waiting Room
Before a match turns into a chat, both users enter a waiting room to confirm readiness.
This reduces ghosting, confusion and emotional fatigue.
Chat Experience
• Conversation guides
• Respect centric UX
• Prompts that encourage meaningful exchanges
Profile and Settings
Users manage preferences, safety settings, feedback, verification and energy boundaries.
